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Health Messages Archives - Engaged Health Solutions

“Don’t” Messages Don’t Work

Don’t smoke. Don’t eat sweets. Don’t drink too much. “Don’t” statements like these offer advice in a simple, succinct way. But does telling people what NOT to do actually support them in making better choices? A recent Cornell study examined public health messages, positive and negative, and found that fear-based “don’t” messages work for experts, .. read more

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